Measurement

What your posts did, with sample sizes — and without telling you why.

What is recorded

Readyweek stores your posts and takes a snapshot of the insight fields Meta returns at three fixed post ages: 24 hours, 7 days and 30 days. A snapshot is only labelled with a horizon when it was captured inside that horizon’s window. A missed window stays missed. We do not take a later reading and label it as an earlier one.

A horizon with no snapshot is shown as having no snapshot. It is not shown as zero.

Zero and unavailable are different

If Meta returns zero for a metric, you see zero. If Meta does not return a usable value, you see “unavailable”. Those two are never merged, and an unavailable metric is never counted as a zero in any median or rate.

Medians rather than averages — always with a denominator

Aggregates are medians of per-post values, and every one is shown with the number of posts it was computed from. A rate such as replies per view is the median of the per-post rates, not a ratio of sums, and a post with zero views contributes to no rate. You choose the minimum sample size; below it, the result is reported as insufficient rather than shown.

What a comparison can and cannot show

You can label your posts with a strategy or topic and compare that group against the same account’s own baseline over the same period and horizon. The comparison says above, below, or equal to the account median. It does not say why, and it never will.